Bespoke
Collateral
Sometimes there is a need to flex a brand to create something that is bespoke and true to its purpose or its audience first and foremost. I excel at exploring brand elements and finding fresh ways to put them together to support a strategic goal.
DLR GROUP
2017 - 2025
ONE OF A KIND
These projects were both part of marketing efforts in DLR Group's Middle East office. These were requested to stand out from other DLR Group marketing materials, while still adhering to brand standards, creating an interesting challenge.
By using shades of our brand palette, utilizing existing typeface styles and weights, re-tooling simple graphic brand elements, and leveraging beautiful, on-brand photography, I was able to create a look and feel that is unique to the Middle East office and their culture, while respecting the DLR Group global brand.